Antioxidants are substances that may protect cells from the damage caused by unstable molecules known as free radicals. Free radical damage may lead to cancer. Antioxidants interact with and stabilize free radicals and may prevent some of the damage free radicals otherwise might cause. Varietal grape juice contains high levels of antioxidants.

Brix (symbol °Bx) is a measurement of the mass ratio of dissolved sucrose water in a liquid. It measures the specific gravity of a liquid with a refractometer. It is required by the FDA that 100% pure juice like First Blush to have at least 16 Brix.

Free radicals are atoms or molecules with unpaired electrons which are highly unstable. Many forms of cancer are thought to be the result of reactions between free radicals and DNA. Some of the symptoms of aging and other disease are also attributed to free radicals. The body has a number of mechanisms to minimize free radical induced damage and to repair damage which does occur. In addition, antioxidants, such as polyphenol antioxidants, play a key role in these defense mechanisms.

Oxygen Radical Absorption Capacity (ORAC) is a scalar value useful for comparing the antioxidant content of different foods or nutritional supplements. It has been shown that grape juice has an ORAC value in excess of 6,000 units per serving.

Phytochemicals are natural antibiotics produced by plants that are under attack. Phytochemicals produced in plants act as toxins to the attacking organism. When a plant cell recognizes particles from damaged cells or particles from the pathogen, the plant launches its defensive mechanisms. For example, they may promote the function of the immune system, act directly against bacteria and viruses, reduce inflammation, and are associated with the treatment and/or prevention of cancer, cardiovascular disease and other environmental conditions that affect the health or well-being of an individual.

A polyphenol antioxidant is a type of antioxidant characterized by the presence of several plant functional groups. In human health, these compounds, numbering over 4000 distinct species, are thought to be instrumental in combating some disease including cardiovascular disease and cancer. Grape juice is an excellent source of polyphenol antioxidants.

Resveratrol is a phytochemical produced by plants. A number of beneficial health effects, such as anti cancer, anti aging, anti inflammatory and life-prolonging effects have been reported. Resveratrol is found in grapes and grape juice.

*These statements have not been evaluated by the Food and Drug Administration (“FDA”). This product is not meant to diagnose, treat, cure or prevent any disease.